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Privacy Policy

Draft, last updated 2026-09-27

This policy explains what information MadeForWedding ("we", "us") collects when couples use madeforwedding.com and when guests visit wedding sites we host at addresses ending in .madeforwedding.com, how we use it, and the choices you have. The short version: we use your information to build and run your wedding site, we never sell or share guest data, and we delete guest contact details and RSVP notes 90 days after the wedding.

Our promises

  • No ads on your site. Your guests see your wedding, nothing else.
  • No vendor solicitation. We don't pass your details to vendors or let them pitch you or your guests.
  • No registry upsell. Link whatever registry you like. We don't push one.
  • We never sell or share guest data. Guest names, emails, and RSVPs are used only to run your site and collect RSVPs.

1. Who is responsible for what

Couples' account information. We are responsible for the information you give us when you create an account and use the app.

Guest information. When a couple adds guests, the couple decides who is on the list and why. We store and process guest information on the couple's behalf, only to provide their wedding site and the features they use. If you are a guest and have a question about your information, the couple is usually the best first contact, and you can always reach us too (see section 9).

2. Information we collect

From couples:

  • account details, such as your email address, and your name and profile photo if you sign in with Google;
  • your conversation with the assistant, and the wedding details, text, and photos you share in it;
  • guest lists you upload (names, email addresses, phone numbers, and how guests are grouped into households);
  • payment status for your wedding (Stripe handles your card details; we do not receive or store your full card number).

From guests (added by the couple, or entered by you when you RSVP):

  • your name, email address, and phone number, if the couple or you provide them;
  • your RSVP answers, meal choice, dietary notes, and any message you leave for the couple.

Automatically: basic technical information such as request logs and error reports, and records of key actions in the app (for example, "site published") so we can understand how the product is used. On madeforwedding.com (not on wedding sites), we also record which pages you view and the link that brought you to us, such as a campaign tag, using a random identifier kept in your browser's local storage. We use only the cookies needed to keep you signed in and, on password-protected wedding sites, to remember that you entered the password. We do not use advertising cookies.

3. How we use information

  • to build, preview, publish, and host your wedding site;
  • to show each household its own invitation and RSVP page, and to record RSVPs for the couple;
  • to send emails that are part of the Service, such as invitations a couple chooses to send and RSVP confirmations to guests;
  • to process payment, prevent abuse, and keep the Service secure;
  • to fix problems and improve the product (guest data is never used for this beyond fixing errors);
  • to comply with the law.

Guest data is used only to run the couple's site and RSVPs. We never sell or share it, never use it for advertising, and never contact guests to market anything. Our product analytics record events such as "site published" against internal IDs, not guest names or contact details. We do not sell anyone's personal information.

4. AI processing

Your conversation with the assistant, including photos you share and guest list files you upload, is sent to our AI model provider so it can generate your site and answer you. Before a site is published, its text is also checked by an AI model for content that breaks our Terms.

5. Service providers we use

These companies process information on our behalf, only as needed to provide their service to us. They are not allowed to use it for their own purposes, and this is not selling or sharing your data:

  • Vercel, to host the app and wedding sites;
  • Supabase, for our database and sign-in;
  • Google, if you choose to sign in with Google;
  • Anthropic, our AI model provider;
  • Stripe, to process payments;
  • Resend, to deliver emails;
  • Sentry, for error monitoring;
  • PostHog, for product analytics;
  • Upstash, to limit abusive request rates.

We may also disclose information if the law requires it, to protect the rights and safety of people using the Service, or as part of a merger or sale of the business, in which case this policy continues to apply to your information.

6. Privacy by default

  • Wedding sites are unlisted and ask search engines not to index them by default.
  • Couples can add a password to their site.
  • Each household's invite link shows only that household's guests and the events they are invited to. Guests cannot see the rest of the guest list.

7. How long we keep information

  • Guest email addresses, phone numbers, dietary notes, and notes left with an RSVP are deleted 90 days after the wedding date, and household invitation links stop working at the same time. Couples can export their guest list from the dashboard at any time before then. If a site is never published, we delete guest contact details after 180 days without activity.
  • Guest names, households, attendance answers, and meal choices are kept with the wedding for the couple's keepsake archive until the couple deletes their account or asks us to delete them.
  • The wedding site stays live through 12 months after the wedding date and then becomes a read-only keepsake archive, without guest contact details or RSVP notes.
  • Couple account information is kept while your account is open. You can ask us to delete your account and wedding data at any time.
  • We may keep limited records longer where the law requires it, for example payment records for tax purposes.

8. Security

We use reasonable technical and organizational measures to protect information, including HTTPS for all traffic, unguessable per-household invite links, and access controls on our systems. No service can guarantee perfect security, so please tell us right away at hello@madeforwedding.com if you notice anything wrong.

9. Your choices and rights

You can ask us to access, correct, download, or delete your information by emailing hello@madeforwedding.com. Couples can also export their guest list from the dashboard. If you are a guest, we may check with the couple before changing their guest list, and we will tell you if we do. We will not treat you differently for making a request.

If you live in California, you can ask us what personal information we have about you, and ask us to correct or delete it, using the same email address. We do not sell personal information or share it for cross-context behavioral advertising, so there is nothing to opt out of.

10. Children

The Service is not directed to children, and couples must be 18 or older to create an account. A couple may include children's names on a guest list; we use that information only to provide the couple's wedding site.

11. Changes to this policy

We may update this policy. If a change is material, we will tell couples by email or in the app before it takes effect. The date at the top of this page shows when it last changed.

12. Contact

Questions or requests: hello@madeforwedding.com.

Effective date: 2026-10-17.